It’s gotta be real:

You can’t create gut feeling in a studio.
But you can uncover it, you can distill it, and you can absolutely bottle it. In that sense, we’re in the business of bottling magic.

It’s gotta be collaborative:

We are fiercely collaborative and extremely transparent, internally and externally. Willing to challenge and be challenged, all in pursuit of exceptional work.

It’s gotta be fun:

Like you, we’re also building a brand with culture and values. That means morale is everything to us, it builds momentum and makes us feel unstoppable. That’s where our best work is created.

The Right People Agency Side
Role: Founder & Creative Director
Dislikes: Stock photography handshakes.

Alex Adam

Role: Founder & Creative Director
Dislikes: Stock photography handshakes.

Claire McDougall

Role: Founder & Creative Director
Dislikes: Stock photography handshakes.

Fran Velasco

Role: Founder & Creative Director
Dislikes: Stock photography handshakes.

Murray Harden

Services

This is where we find out what your thing is.

  • Positioning
  • Consumer Research & Insights
  • Portfolio Architecture

We like people that sound like us.

  • Brand Narrative
  • Personality
  • Tone of Voice
  • On-Pack Copy
  • Naming

The implicit part of your brand, let it be felt.

  • Logo
  • Typography
  • Colour
  • Illustrative/Graphic Style
  • Art Direction
  • Photography

If it doesn’t hit in 3, your competitor wins.

  • Format
  • Design & Development
  • Dielines

If it doesn’t load in 3, your competitor wins.

  • Full Shopify Design with Development Partners

We turn good brands into the ones people can’t stop thinking about. Who you gonna call?

Or you can keep looking, See more

Churn

A buttery shelf-first rebrand

Kif

Repackaging nature’s soda.